White Rex is a Russian clothing brand aimed at combat sports. Even though the owner keep denying it, one doesn’t have to be a genius to understand that White Rex targets mainly neo-Nazis. The brand was established in 2008 by Denis Nikitin. It was founded for the purpose of clustering people with similar opinions and beliefs, and at the same time for the purpose of gaining money for “charity”. In this context, charity stands for financial support of imprisoned neo-Nazis, which they call the “prisoners of conscience”.